Posted by community member Robert:

First we had vodka, and it all pretty much tasted the same.  Then we were introduced to “Premium” vodka through massive marketing campaigns that brought us brands like Absolut, which tasted like your basic Smirnoff, but came in a different bottle format.  The next phase in the market brought us product that was distilled multiple times to smooth out the rough ends of the spirit, and gave us high end brands such as Grey Goose, Belvedere and the “Ultra Premium” Ciroc… which is actually made from grapes. And now, behold the “Luxury” designation of vodka found only in Double Cross™.

In a market already saturated with dozens of choices, why would the makers of the new Double Cross™ Vodka even consider taking on the massive advertising budgets of global liquor giants Diageo and Allied Domecq?  I guess they wanted to make a better beverage, and to be brutally honest, I think they have succeeded.

Double Cross™ is distilled in Slovakia, half of the former Czechoslovakia, from 100% organic winter wheat using pure spring water from nearby Tatra Mountain.  It is distilled seven times and then filtered another seven times using limestone, active charcoal and micro diamond dust… yes I said it, it is filtered with diamonds.  Since diamonds are a girl’s best friend, you shouldn’t have a problem paying $50 retail for a bottle!  That is of course if you can find it… it’s so new it’s not available everywhere… yet.

In a very short time, this vodka has already received a Four Star rating from spirits expert Paul Pacult, the Gold Medal for vodka at the San Francisco World Spirits Competition, and an Outstanding Rating of 91 points from Anthony Dias Blue in Tasting Panel Magazine.  Even the unusual, yet stunningly beautiful bottle design won the Gold in San Francisco, making it the first vodka to win for both taste and package design.  The bottle is so interesting to me that I have it displayed in my house along with my collection of modern art… you have to see it to truly appreciate it.

And what of the taste?  Smooth, yes, but more importantly complex.  There is a clear hint of citrus, a touch of pepper and a slight mineral finish.  While it is easily mixed in cocktails, a true epicure will want to drink it on the rocks… perhaps with a lemon twist to bring out the natural flavors.  In a martini you’ll want it dry, so dry that you’ll need to ask for Double Cross™ chilled and straight up with a twist.  I don’t think you’ll want to sully this spectacular beverage with any dry vermouth.

To be successful in business, you don’t have to do anything extraordinary… just do something ordinary extraordinarily well.  This is what the makers of Double Cross™ vodka have done.  I hope to see it at every bar and lounge that I frequent, because Double Cross™ is now my call of choice!

For more information, please visit: Doublecrossvodka.com